Self Serve or Be Served? Do you prefer your guests pour the wine themselves or would you like a wine tasting company to serve? Some believe a wine tasting company may be too expensive. However, there are many wine tasting companies that hosts events for free. They just kindly ask that you promote the purchase of their wine at your event. If you just want to hang out with your friends, having self-serving stations are a great way to mingle in a casual and relaxed environment. It all just depends on the type of event you are hosting.